Dragons have always been cool, Video games have always been cool, real ale has always been cool. (Union) Rugby has always been cool, Science Fiction has always been cool, and Fantasy has always been cool. Football has always been shit, same as radio 4 depressing plays that the controller seems to think everyone has been to Cambridge/Oxford and therefore they like this sort of thing as it’s so highbrow. Kill a mockingbird yada yada, the Royal Shakespeare Taliban society again shit. Give me dragon slaying and space ship battles any day of the week. There's very little in life that can't be improved by adding dragons. Anyway, since when was a game of thrones considered to be fantasy? To me, it is fantasy with the guts ripped out of it. Take away the undead and the dragons, and you would see no difference to the overall story. It is a medieval soap drama with fantasy elements tacked on. Fair enough, Martins wants to move the genre on - he wants to go beyond epic sagas and doomed heroes, and the romance that underpins all fantasy, but what has he replaced it with? Sex and misogyny.
If you're into stuff like this, you can read the full review.